INTEL: The beginning of a great journey
Please sign in so that we can notify you about a reply
Intel the Beginning of the Great Way is an exciting saga about the company that won leadership thanks to technological innovation and managed to maintain dominant positions due to aggressive marketing, rigid tactics in business and the widespread use of forensic norms.
As the observer of the “Financial Times” Tim Jackson says, the basis of the corporate culture of Intel is confidentiality and authoritarianism. The company contains private detectives, the task of which is to prevent its employees from getting out of the path, as well as prevent attempts to reveal zealously protected secrets. Intel resorts to the practice of judicial persecution against both employees and competitors. This tactic was clearly manifested during its seven-year legal war with AMD: the aggressive actions of this manufacturer of microcircuits at some point threatened to lead to the redistribution of spheres of influence throughout the computer industry.
But even in an atmosphere of intense struggle Intel is prosperous. She still dominates the microcircuit market, developing all new generations of microprocessors. Her shares are the dream of bankers with Wall Street, they bring astronomical income to the company"s shareholders. Even the detection of a serious defect in a widely advertised Pentium processor could not negatively affect the company"s reputation or its market share.
In the center of this exciting story - Andy Growv, the extraordinary president and chairman of Intel. A former beggar emigrant, he served in a restaurant to be able to study at college. It is Groma who makes unpopular and conflicting decisions, thanks to which Intel manages to stay at the top of the microcircuits market. His work dedicated to business philosophy bears the meaningful name only paranoid survives.
In a book based on court recordings that previously not published documents and more than a hundred interviews with important figures in the history of Intel are carefully examined brilliant successes, impressive failures, amazing inventions and revolutionary products of this computer giant. At the same time, it is a saga about strong human feelings that are behind the battles that have made Intel one of the main participants in the game, where money, power, and ambitions use the bets.
0B to the author: Tim Jackson is a former employee of the FINANCIAL ECONOMIST magazine, writes weekly reviews on the Internet business for the international daily newspaper FINANCIAL Times. He worked as a foreign correspondent in Japan and Belgium, lives in London
As the observer of the “Financial Times” Tim Jackson says, the basis of the corporate culture of Intel is confidentiality and authoritarianism. The company contains private detectives, the task of which is to prevent its employees from getting out of the path, as well as prevent attempts to reveal zealously protected secrets. Intel resorts to the practice of judicial persecution against both employees and competitors. This tactic was clearly manifested during its seven-year legal war with AMD: the aggressive actions of this manufacturer of microcircuits at some point threatened to lead to the redistribution of spheres of influence throughout the computer industry.
But even in an atmosphere of intense struggle Intel is prosperous. She still dominates the microcircuit market, developing all new generations of microprocessors. Her shares are the dream of bankers with Wall Street, they bring astronomical income to the company"s shareholders. Even the detection of a serious defect in a widely advertised Pentium processor could not negatively affect the company"s reputation or its market share.
In the center of this exciting story - Andy Growv, the extraordinary president and chairman of Intel. A former beggar emigrant, he served in a restaurant to be able to study at college. It is Groma who makes unpopular and conflicting decisions, thanks to which Intel manages to stay at the top of the microcircuits market. His work dedicated to business philosophy bears the meaningful name only paranoid survives.
In a book based on court recordings that previously not published documents and more than a hundred interviews with important figures in the history of Intel are carefully examined brilliant successes, impressive failures, amazing inventions and revolutionary products of this computer giant. At the same time, it is a saga about strong human feelings that are behind the battles that have made Intel one of the main participants in the game, where money, power, and ambitions use the bets.
0B to the author: Tim Jackson is a former employee of the FINANCIAL ECONOMIST magazine, writes weekly reviews on the Internet business for the international daily newspaper FINANCIAL Times. He worked as a foreign correspondent in Japan and Belgium, lives in London
Author:
Author:Т. Джексон
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:newspaper
ISBN:
ISBN:978-5-85582-343-1
No reviews found