Integrated marketing communications
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Marketing communications are able to generate billions of profit - but only if they are integrated efficiently. Without going into unnecessary theory, the author is fascinating, in an easy and affordable form, on the example of companies that have earned the world reputation of marketing giants, explains the basic principles of the effectiveness of advertising campaigns. Their ignoring sooner or later will lead to deplorable results - the company will either not be remembered, or they will bring it as an example of how to do it.
The audience of the book is extremely wide-from advertisers, sales stimulation specialists, direct marketing, brand managers and marketers, to photographers, artists, sociologists, psychologists, philologists. However, the book will be interesting to all those who would like to understand the reasons for the enormous influence of advertising on our behavior
The audience of the book is extremely wide-from advertisers, sales stimulation specialists, direct marketing, brand managers and marketers, to photographers, artists, sociologists, psychologists, philologists. However, the book will be interesting to all those who would like to understand the reasons for the enormous influence of advertising on our behavior
Author:
Author:Kaftanjiev Christ
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-617-7528-01-1
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