Influence Marketing. How to work with bloggers correctly
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People trust in advertising less and less, avoid it and just stop noticing it. As a result, expenses for advertising campaigns have become incommensurable with their return. This is bad news. And the good news is that people did not stop trusting other people, especially if they like them.
Today, many global brands are already spending up to 75 % of their advertising budgets on Influence marketing-promoting goods and services through personal pages and accounts of opinions that can quickly “warm up” the audience and give a powerful impetus to consumer demand.
If you are not doing this yet, it"s time to start! And the best assistant will be this book for you-a step-by-step guide to increase the loyalty of consumers and the recognition of your brand using influence marketing. After reading it, you will learn how to see your target audience, choose the people you need, find an approach to the most famous personalities, learn how to correctly draw up relationships with the influents and how to evaluate the effectiveness of cooperation.
The book will be incredibly useful for all marketers, as well as owners and leaders of various businesses
Today, many global brands are already spending up to 75 % of their advertising budgets on Influence marketing-promoting goods and services through personal pages and accounts of opinions that can quickly “warm up” the audience and give a powerful impetus to consumer demand.
If you are not doing this yet, it"s time to start! And the best assistant will be this book for you-a step-by-step guide to increase the loyalty of consumers and the recognition of your brand using influence marketing. After reading it, you will learn how to see your target audience, choose the people you need, find an approach to the most famous personalities, learn how to correctly draw up relationships with the influents and how to evaluate the effectiveness of cooperation.
The book will be incredibly useful for all marketers, as well as owners and leaders of various businesses
Author:
Author:Gordienko Evgenia
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-4257-0493-1
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