In the name of the service. Tools and recommendations on how to become a customer-oriented company

Today it is not enough for you to have a good or even excellent product. Consumers constantly expect positive customer experience and positive emotions from each meeting with your product, store, employees. Therefore, to be able to provide a service qualitatively - almost the duty of each company if it wants to stand in a market among its competitors.
The book presents the arsenal of tools that will allow your business to transform into the “Service machine”, not only turning any client experience into something unforgettable, but also increasing the profit of the organization. You will find applied techniques that will help you understand the true desires and pain of the client, check business bolt and anticipate future client needs.
The authors of the book have gathered their rich experience in the field of service in a compact methodology, describing each practice in detail and steps necessary for any company that seeks to prosper and leading in the modern market. All instructions are accompanied by real cases of Russian and foreign organizations, which facilitates readers understanding how to apply the proposed tools for building a service oriented company in practice