In the hugs of marketing, or when the client buys everything
Please sign in so that we can notify you about a reply
Those marketers who believe that marketing is so complicated! Are bad.
Effective marketing is always based on very simple and obvious principles.
You can run for a long time and hard for the client to find out all his needs, desires, problems, fears. To which, in fact, is calling for strategic marketing: to overcome the client with questioning, annex, test, track through the Wi-Fi MAC address of the network card of his phone. To process and interpret with such difficulty obtained information about consumer preferences ...
And you can make sure that the client himself is ready for anything! For this, stress marketing is used.
We run to the store and when we are bad, and when everything is fine. We buy to relieve stress or to avoid a stressful situation. Our reaction is unchanged in response to very many annoying factors. As if we are programmed to act on the template. Impulsively. Thoughtlessly. On the machine.
Instincts are stronger than the mind. We were provoked - we reacted.
Hence the first rule of the marketer: Do you want a predictable result from the consumer - turn to his basic instincts. And it’s unnecessary to fool the heads or people!
There are many simple solutions in the book: marketing templates, strategies, examples of how to achieve a predictable reaction from consumers and customers.
Igor Dylaev - an experienced marketer and communicator, for many years is a PR director of a major businessman from the Russian hundred Forbes, author of the bestseller from the Mafia Manager and the Table Book of the Unprincipled PR man in the arms of PR, or when the client is ready for everything "
Effective marketing is always based on very simple and obvious principles.
You can run for a long time and hard for the client to find out all his needs, desires, problems, fears. To which, in fact, is calling for strategic marketing: to overcome the client with questioning, annex, test, track through the Wi-Fi MAC address of the network card of his phone. To process and interpret with such difficulty obtained information about consumer preferences ...
And you can make sure that the client himself is ready for anything! For this, stress marketing is used.
We run to the store and when we are bad, and when everything is fine. We buy to relieve stress or to avoid a stressful situation. Our reaction is unchanged in response to very many annoying factors. As if we are programmed to act on the template. Impulsively. Thoughtlessly. On the machine.
Instincts are stronger than the mind. We were provoked - we reacted.
Hence the first rule of the marketer: Do you want a predictable result from the consumer - turn to his basic instincts. And it’s unnecessary to fool the heads or people!
There are many simple solutions in the book: marketing templates, strategies, examples of how to achieve a predictable reaction from consumers and customers.
Igor Dylaev - an experienced marketer and communicator, for many years is a PR director of a major businessman from the Russian hundred Forbes, author of the bestseller from the Mafia Manager and the Table Book of the Unprincipled PR man in the arms of PR, or when the client is ready for everything "
Author:
Author:Igor Vylaev
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-0980-7
No reviews found