In all the heavy business storelling. PR and marketing of the HBO era
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Yaroslav Kataev - Director of Strategic Communications of the Tomsoer creative agency, a graduate of scenario courses of Stanford University and a business storelling consultant. Teaches Severtal Speakers, Microsoft Russia, Gazprom Neft, and others, conducts a storelling course in leading business schools and universities in Russia.
In the modern world, a good story decides everything.
Stories control the opinion of products, brands and companies. You are as successful as your story is good.
On the example of the best performances by Jeff Bezos and the legendary TV shows "in all the heavy", "cards of the house", "billions", "young dad", the author of step by step deconstructs the technique of creating exciting stories and tells how to apply it to you practice.
armed with this book, you can:
- Create scripts for performances is more piercing than on Ted Talks.
- write catchy advertising texts that fall into the very heart of the TsA.
- stand out against the background
In the modern world, a good story decides everything.
Stories control the opinion of products, brands and companies. You are as successful as your story is good.
On the example of the best performances by Jeff Bezos and the legendary TV shows "in all the heavy", "cards of the house", "billions", "young dad", the author of step by step deconstructs the technique of creating exciting stories and tells how to apply it to you practice.
armed with this book, you can:
- Create scripts for performances is more piercing than on Ted Talks.
- write catchy advertising texts that fall into the very heart of the TsA.
- stand out against the background
Author:
Author:Yaroslav Kataev
Cover:
Cover:Cover with valves
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Marketing for Nemarkertologists
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-113105-0
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