In a word. A book for those who want to come up with a good name. 33 lessons
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This book is about how the names are created. Absolutely different, for any trademark. In business theory, this area is called naming, literally - the naming process. Neyming is the most important part of the marketing strategy, without it the position of the brand is almost impossible.
The author of this book is a professional designer and neuromer, an entrepreneur who makes a living by creating brands. Perhaps you have some kind of business: a product, a service, a company, a book, a film, a rock band or a site-but there is still no name, not a single option seems perfect. And you need a smell - like Coca -Cola, Facebook or Led Zeppelin.
The book has the same structure according to which work is usually built on the name. At first, an acquaintance with the customer and his business takes place.
Then the stage of understanding the collected information, sketches, search for ideas and the development of a vision of the future name begins. Next, you will assume the most attractive, catchy and memorable. There are techniques in Neyting that allow you to make a conscious selection, as well as develop additional options, one of which will surely become a “very word”. The melody and the internal rhythm will become a decisive factor when choosing a word with which, quite possibly, your whole future life will be associated.
At the end of each chapter you will find small tasks. And although decisions are given in the final section of the book, do not rush to look there. Reflections on the next task contribute to the assimilation of the material.
The book sets out the author’s technique, backed up for years of successful practice. And if you are looking for a name, it will help you come up with a first -class commercial name
The author of this book is a professional designer and neuromer, an entrepreneur who makes a living by creating brands. Perhaps you have some kind of business: a product, a service, a company, a book, a film, a rock band or a site-but there is still no name, not a single option seems perfect. And you need a smell - like Coca -Cola, Facebook or Led Zeppelin.
The book has the same structure according to which work is usually built on the name. At first, an acquaintance with the customer and his business takes place.
Then the stage of understanding the collected information, sketches, search for ideas and the development of a vision of the future name begins. Next, you will assume the most attractive, catchy and memorable. There are techniques in Neyting that allow you to make a conscious selection, as well as develop additional options, one of which will surely become a “very word”. The melody and the internal rhythm will become a decisive factor when choosing a word with which, quite possibly, your whole future life will be associated.
At the end of each chapter you will find small tasks. And although decisions are given in the final section of the book, do not rush to look there. Reflections on the next task contribute to the assimilation of the material.
The book sets out the author’s technique, backed up for years of successful practice. And if you are looking for a name, it will help you come up with a first -class commercial name
Author:
Author:Malaikin Sergey
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-00100-905-4
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