Impressions economy: how to turn a purchase into an exciting effect

Currently, a new economy is emerging - an impressions economy, focused on the sensations of the consumer. In its context, the authors advise to abandon the traditional relations between the company and customers, instead the company should become a “director of impressions”, and customers - “spectators” or “guests”. The book discusses the principles of successful impressions, as well as theatrical techniques that the company can use.
This book is written for those who are looking for new ways and seek to increase the consumer value of their proposal. With its help, you will gain the tools and methods necessary to set exciting impressions and implement amazing transformations for your real and future customers