Impressions design. Instruments and templates
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The term “impression” has already been adopted by a variety of companies: Adobe urges the consumer to “make impressions of his business”, and Delta’s airline praises “unique impressions of the Delta flight”. Impressions are the most important thing that consumers receive when making a purchase, making a deal or in another way interacting with the business. If they are positive, the client will certainly want to get them again, which means that he will return to you and will recommend you sincerely, with pleasure and free.
Robert Rossman and Matthew Durden claim that impressions can be skillfully designed and formed. The design of impressions is an exciting science that makes a profit. The authors talk about what needs to be taken into account in the process of forming the correct impressions, as well as in working with personnel, product development and corporate strategy, explain how conceptual models of impressions work and what methods of their improvement exist.
Many examples from the experience of various companies help to better learn important information, use it and increase the level of customer loyalty, leaving competitors far behind
Robert Rossman and Matthew Durden claim that impressions can be skillfully designed and formed. The design of impressions is an exciting science that makes a profit. The authors talk about what needs to be taken into account in the process of forming the correct impressions, as well as in working with personnel, product development and corporate strategy, explain how conceptual models of impressions work and what methods of their improvement exist.
Many examples from the experience of various companies help to better learn important information, use it and increase the level of customer loyalty, leaving competitors far behind
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9614-2726-4
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