Imitators
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Imitation in business often enjoys notorious fame. It is believed that leaders should not repeat other people"s ideas, their business is to create and invent. Having examined the experience of many famous companies, including Apple, Wal-Mart, General Electric and Nintendo, Odd Shenkar shows that many modern business leaders have built their success just on imitation, that is, creative processing and developing other people"s ideas.
How to build an imitation strategy? Where to look for imitation samples? What exactly to borrow, and what to refuse? Is it to break on the battlefield immediately after the innovator in order to remove the cream with it, or wait to take into account its mistakes and build your own model? How, copying someone else"s, go beyond imitation and becomes a real innovator?
The author gives answers to these and other questions that will help entrepreneurs, top managers, marketers and specialists in the development of new products on the path of imitation and open new opportunities for business development
How to build an imitation strategy? Where to look for imitation samples? What exactly to borrow, and what to refuse? Is it to break on the battlefield immediately after the innovator in order to remove the cream with it, or wait to take into account its mistakes and build your own model? How, copying someone else"s, go beyond imitation and becomes a real innovator?
The author gives answers to these and other questions that will help entrepreneurs, top managers, marketers and specialists in the development of new products on the path of imitation and open new opportunities for business development
Author:
Author:Oded Shenkar
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Law & Legal
- Category:Psychology
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-6027-8
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