Imagine the future. Creative approach to business changes
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Changes are never given easily. Even if it seems that they are necessary and the collapse is already nearby, people still resist, come up with excuses, sabotage. Fear of change is a property of any complex system, therefore, changing changes is a very difficult task for any leader.
To change, first you need to clearly formulate the image of the desired future. The future must first be imagined, believe in it, understand its value, meaning, benefit. Then - convince the rest. Then - make sure that there is no return. And to do it subtly, without pressure.
The transformations are difficult even in small companies, to say about giants such as General Electric or NBC. Bet Komstok was able to not only inspire huge, clumsy bureaucratic structures to changes, but also share with us her experience of changes in general, which will be useful for any company, even a small one.
This book will not only teach how to control the changes correctly, but also show that the changes, even serious, even continuous, are not only normal, but also inevitably in the modern world
To change, first you need to clearly formulate the image of the desired future. The future must first be imagined, believe in it, understand its value, meaning, benefit. Then - convince the rest. Then - make sure that there is no return. And to do it subtly, without pressure.
The transformations are difficult even in small companies, to say about giants such as General Electric or NBC. Bet Komstok was able to not only inspire huge, clumsy bureaucratic structures to changes, but also share with us her experience of changes in general, which will be useful for any company, even a small one.
This book will not only teach how to control the changes correctly, but also show that the changes, even serious, even continuous, are not only normal, but also inevitably in the modern world
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
ISBN:
ISBN:978-5-9614-2656-4
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