Imageology. Tutorial
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The training manual sets out scientific information on the theoretical and practical side of such a unique public phenomenon as an image: personal, political and corporate. The image is analyzed as a reality and image -elia as a science of image. The manual reveals a number of issues that often elude the attention of authors of similar textbooks (for example, "image and archetype", "image and myth", etc) The manual differs in the sequence in the deployment of the topics and accessibility of the presentation. At the end of each paragraph related to the practical part, questions are given for independent understanding of the material and additional literature.
The manual is intended for bachelors of higher educational institutions studying in such areas of training as" advertising and public relations", "journalism", "media communication", "television", as well as" public policy and social sciences" and "management "
The manual is intended for bachelors of higher educational institutions studying in such areas of training as" advertising and public relations", "journalism", "media communication", "television", as well as" public policy and social sciences" and "management "
Author:
Author:Логинова Анна Кареновна
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-8114-9355-5
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