Illustration of advertising. Tutorial
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The book discusses the main aspects of illustration of advertising. Based on domestic experience, the author explains in detail and popularly what and how the creators of ads should be done in order to get the greatest success from the use of visual means.
The book is designed for readers, by the nature of their activities engaged in advertising: copywriters, entrepreneurs - representatives of small, medium and large companies, media workers and advertising agencies.
In addition, the book is of interest to students and teachers of disciplines related to advertising activities.
Recommended by the International Advertising Association (IAA)
Full -color edition in solid binding
The book is designed for readers, by the nature of their activities engaged in advertising: copywriters, entrepreneurs - representatives of small, medium and large companies, media workers and advertising agencies.
In addition, the book is of interest to students and teachers of disciplines related to advertising activities.
Recommended by the International Advertising Association (IAA)
Full -color edition in solid binding
Author:
Author:Nazaykin Alexander Nikolaevich
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-91359-305-4
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