IBM. Falling and revival of the great company
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IBM is a company that created a whole market for information technology and set the vector of its development for the next 70 years. Over its history, IBM was on the verge of bankruptcy several times, but as a result it became only stronger. Today, IBM is an advanced technological giant, an icon company, a symbol of stability, innovation and long-term prosperity. In his book, James Cortada, a historian who has worked in IBM for almost 40 years, describes the largest technological breakthroughs, business culture and managerial strategies that have made IBM an invulnerable stable company with annual income of ten billion $
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-107857-7
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