I am growing in price. Personal brand. We create and capitalize

The market for trainers and consultants is oversaturated with offers. Expensive and cheap. Qualitatively and not very. How not to get lost and find? Client and customer. Contractor and partner.
The book from an expert of business education will learn and apply effective technologies for creating a personal brand and implement this strategy by steps. Cases of successful market leaders, copyright technologies and keys to success, as well as branding secrets from graduates of the Swedish business school became the foundation of the book. A practitioner consultant, an expert, a business trainer, a leader of opinions-everyone will be able to find a niche and sells himself and their services in the market more expensive