HR marketing: How to make your company a dream of all candidates

Traditional HR methods work poorly in such highly competitive markets as an IT industry. Very often, in order to keep cool employees, they are simply thrown with money. But a year later they change their place of work, because the money brings joy for only two to three months, and then begins to want more.
Ilya Butler offers to organize the work of the HR unit in a completely new way: use marketing tools to attract and retain employees. In this maximum non -casual book, with humor and without “water”, on specific examples from life, he shows how to properly build communication with candidates and employees at all stages: selection, onboarding, work itself, and off -Russian, so that your company becomes an employer Dreams