HR branding traps. How to become the best employer for employees and candidates
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HR branding allows the company to create a positive reputation in the labor market, reduce personnel fluidity, attract and hold the best candidates. Yes, you can achieve impressive results with minimal means. But you will meet many traps in the way.
Svetlana Ivanova-the most authoritative in Russia specialist in the field of personnel management-talks about the main difficulties of HR branding. Why can a reward to an employee or a gift to a client cause negative emotions, what can go wrong when adapting beginners, how to make corporate events really useful? You will learn how to conduct research on loyalty and can build a really working corporate culture
Svetlana Ivanova-the most authoritative in Russia specialist in the field of personnel management-talks about the main difficulties of HR branding. Why can a reward to an employee or a gift to a client cause negative emotions, what can go wrong when adapting beginners, how to make corporate events really useful? You will learn how to conduct research on loyalty and can build a really working corporate culture
Author:
Author:Ivanova S.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Management
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9614-2141-5
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