How to write magnetic texts. How to persuade, "seduce" with words and make money from it
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This book is a real guide for . Masters of the selling texts Ivan Polnechik and Vladimir Nikonov created a teaching manual of phenomenal action - you do not even notice how you learn during the reading.
The vast experience of the world gurus of copywriting is collected here and there is nothing superfluous. Only the main and trouble -free techniques of manipulating the reader’s consciousness. You will find out what is the secret of the ideal heading, how to correctly arrange “clues” for the eyes, avoid the words “killing” your text, and with simple typographic means to make the text attractive and working. The updated 4th edition includes a chapter on how to write a book.
In addition to advertising techniques of direct impact, there are many useful recommendations on literary skills. How to create an exciting story, edit the text and check the power of its influence. And also - recharge with powerful energy and keep your own inspiration.
The book is written with great humor - read and enjoy!
The vast experience of the world gurus of copywriting is collected here and there is nothing superfluous. Only the main and trouble -free techniques of manipulating the reader’s consciousness. You will find out what is the secret of the ideal heading, how to correctly arrange “clues” for the eyes, avoid the words “killing” your text, and with simple typographic means to make the text attractive and working. The updated 4th edition includes a chapter on how to write a book.
In addition to advertising techniques of direct impact, there are many useful recommendations on literary skills. How to create an exciting story, edit the text and check the power of its influence. And also - recharge with powerful energy and keep your own inspiration.
The book is written with great humor - read and enjoy!
Author:
Author:Poloniki Ivan, Nikonov
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:White
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-906907-78-3
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