How to sell at a higher price than competitors
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How to sell more than competitors. Denis Sidenko (project Livres) The author of the book Denis Sidenko is an expert with 26 years of experience in sales and business management. He wrote this book, since there were no books on the Russian literature market on the most important topic for business - the system development of value proposals. The system, called the author of Total USP 3.0, is concentrated on increasing the value of your product in the eyes of customers. It was created at the junction of the theory of benefits, the research of the value of the product of the Austrian Economic School and behavioral psychology. Many things in this book are described quite cynically: marketing techniques and approaches to someone may seem far from the norms of social justice and Christian virtue. And there is a reason for this: this book is about money. The author tried to give both systemic information for the analysis and corporate implementation of the Total USP 3.0 system, and chips, cases for a quick start, framework of the implementation of the value supply of “48 palms of archates”. Plus a little humor, so that it does not rock the bends and that you can look at the idea at different corners. This book will benefit you if you are the owner of the company. The knowledge gained will save your business in crisis and will help to scale it in the most competitive markets. The book is also recommended for directors for pricing, marketers and sellers
Author:
Author:Сиденко Денис
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-6049264-9-9
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