How to create a product that is bought: Lean Customer Development method
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The book of Cindy Alvarez “How to create a product that is bought” complements, expands and details the innovative ideas set forth in international bestseller “Four Steps to I Inside” by Steve Blanca and “Business from scratch” by Eric Rice. The novelty of the Alvarez approach is that it successfully spreads the methodology for the development of consumers beyond the startup segment. The Lean Customer Development method proposed by it is applicable in companies of any size, from recently created to recognized market flagships. After reading the book by Cindy Alvarez, you will master the strategy and tools for solving a critical problem of modern business - how to reliably check your hypotheses and enter the market with a product that is in demand by customers
Author:
Author:Alvarez Cindy
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-6786-4
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