How to create a fashionable brand. All the nuances from the players of the fashion industry
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The book is addressed to everyone who dreams of creating their own brand, because even the most talented designer needs to understand business - from marketing and PR to production - and attract investments.
The author of Toby Midous tells how to conduct the affairs of his company for the production of clothes, accessories or shoes. There are advice, examples and tasks for studying yourself, your market and product. Here, information about sales over the Internet and work on social networks, ethical fashion, many examples and illustrations are presented. The author did not ignore the recent events in other online spheres and their consequences for business: issues of creating and promoting the site, searching for financing via the Internet, entering the international market and methods of applying new technologies.
You will find chapters about environmentally friendly and ethical production here: tips on how to follow the trends already at the initial stages - and the real stories of the success of those who adhere to this business philosophy.
For whom this book
For those who want to create and promote their own fashion business.
For everyone who wants to know how the world of fashion works from the inside - from attracting investments and ecological production to marketing and promoting the brand in the market.
From the author
In the world of fashion, everything changes at a great speed: new styles, shapes, colors, designers and "things necessary for everyone" appear. The path of a novice designer is difficult and winding, and therefore it was worthwhile to release this book. Add a rapidly changing political climate, rapid increase in raw materials, awareness of the need to switch to environmentally friendly materials and demand for them, a revolution of social networks and a surge of interest in the world of fashion from the global economy - and the need for it will become obvious.
In our time of change, many brands have difficulties, but I am sure that right now we are given the most opportunities. The correct product, a competent distribution channel, understanding the target audience, a little ingenuity - and you will succeed. Embody the most daring dreams
The author of Toby Midous tells how to conduct the affairs of his company for the production of clothes, accessories or shoes. There are advice, examples and tasks for studying yourself, your market and product. Here, information about sales over the Internet and work on social networks, ethical fashion, many examples and illustrations are presented. The author did not ignore the recent events in other online spheres and their consequences for business: issues of creating and promoting the site, searching for financing via the Internet, entering the international market and methods of applying new technologies.
You will find chapters about environmentally friendly and ethical production here: tips on how to follow the trends already at the initial stages - and the real stories of the success of those who adhere to this business philosophy.
For whom this book
For those who want to create and promote their own fashion business.
For everyone who wants to know how the world of fashion works from the inside - from attracting investments and ecological production to marketing and promoting the brand in the market.
From the author
In the world of fashion, everything changes at a great speed: new styles, shapes, colors, designers and "things necessary for everyone" appear. The path of a novice designer is difficult and winding, and therefore it was worthwhile to release this book. Add a rapidly changing political climate, rapid increase in raw materials, awareness of the need to switch to environmentally friendly materials and demand for them, a revolution of social networks and a surge of interest in the world of fashion from the global economy - and the need for it will become obvious.
In our time of change, many brands have difficulties, but I am sure that right now we are given the most opportunities. The correct product, a competent distribution channel, understanding the target audience, a little ingenuity - and you will succeed. Embody the most daring dreams
Author:
Author:Toby Midous
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Cardboard
Series:
Series: Myth. Art
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00146-966-7
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