How to create a cool advertising text. Principles of an outstanding American copywriter
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Joseph Shugerman is one of the best American copywriters. His name stands on a par with the names of David Ogilvi, John Caples and Leo Barnett. The book contains a unique experience and approach to copywriting Schurman. With specific examples, you will master the methods of creating selling texts, in detail will analyze the elements of the advertisement that make it effective. You will learn that it is successfully working in advertising, and what is not, learn to avoid traps, which often come into novice copywriters. Even if you personally are not engaged in the preparation of advertising texts, you will begin to better understand and evaluate the process of copywriting, and so good that you yourself can quite confidently write a good ad or at least reasonably criticize someone else"s
Author:
Author:Shugerman D.
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9614-1904-7
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