How to create a clothing brand. From idea to sales
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This book is for those who always wanted to create clothes, but for some reason have not decided for some reason. For those who have always dreamed of being part of the fashion industry, but he was stopped by the thoughts “I have no education”, “too many competitors” or “I need a lot of money”.
Tatyana Matyushina is the founder of the Matü brand and Forbes nominee in the ranking of 30 most promising Russians under 30 years old in the Fashion and Design category.
5 years ago, Tatyana, without experience, connections and starting capital from scratch, created a brand of clothing, the turnover of which today is more than 200,000 million rubles. MATU clothes are worn today in Russia, the CIS, Europe and America, and the brand products are represented in the largest stores of our country.
In her book, Tatyana shares the experience and tools that helped her launch and develop her brand of clothing. In her book, she tells how
- choose a niche and positioning,
- Create sketches and assortment matrix,
- make the first sales and reach a stable income.
“This is the story of the creation of a fashion brand that not only inspires, but also describes in detail each step towards his own business in the fashion world. This book is a detailed instruction from a successful practice that charges with its energy and a systematic approach to business development. ”
Aleo Iliopulo, fifth -generation shoe and general director of Econika
Tatyana Matyushina is the founder of the Matü brand and Forbes nominee in the ranking of 30 most promising Russians under 30 years old in the Fashion and Design category.
5 years ago, Tatyana, without experience, connections and starting capital from scratch, created a brand of clothing, the turnover of which today is more than 200,000 million rubles. MATU clothes are worn today in Russia, the CIS, Europe and America, and the brand products are represented in the largest stores of our country.
In her book, Tatyana shares the experience and tools that helped her launch and develop her brand of clothing. In her book, she tells how
- choose a niche and positioning,
- Create sketches and assortment matrix,
- make the first sales and reach a stable income.
“This is the story of the creation of a fashion brand that not only inspires, but also describes in detail each step towards his own business in the fashion world. This book is a detailed instruction from a successful practice that charges with its energy and a systematic approach to business development. ”
Aleo Iliopulo, fifth -generation shoe and general director of Econika
Author:
Author:Татьяна Матюшина
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-122212-3
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