How to come up with an idea if you are not ogilvi
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Ideas are a solid currency of the advertising industry. Every day creative agencies are engaged in invent many concepts for customers. In practice, the main way to search for new ideas remains an extremely ineffective method of trial and error. The book proposes an alternative approach to finding non -standard ideas in advertising. Perhaps, for the first time in the advertising case, creative techniques are analyzed in detail, analyzed and brought into the system, allowing you to go to a strong solution without baking options. At the same time, psychological barriers are also discussed, which interfere with unexpected advertising moves. The book is intended for entrepreneurs, owners of small and medium -sized businesses, advertisers and marketers interested in improving the effectiveness of intellectual labor
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Alpina. Business
ISBN:
ISBN:978-5-9614-2780-6
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