How to advertise with success. Table manual for business people
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Reprint from the publication. SPb. Fortune for all, 1912. Table leadership for business people, with samples of skillful and justified advertisements. One of the first books in Russia on the basics of advertising. Completely relevant today. Tables: Chapter I. The main five requirements that all compiled advertising should satisfy is a preliminary and necessary condition for compiling good advertising, how to attract the attention of the reader? Five conditions, chapter II. How to interest the reader and excite in it the need for an advertised object - I and II rule, the actual purpose of the drawings in advertising, whether the illustration should be given in its plot to the subject of advertising, or it can be completely outsider, bad advertising, chapter III. The main external features of advertising contents are a title and a factory brand, the text of advertising, what should be the sizes of advertisements? Chapter IV. How to make advertising as its seller - III rule. A direct proposal, chapter V. In which printing authorities to advertise - newspapers and magazines, on which pages of magazines it is more profitable to put ads? Chapter VI. The content and nature of the advertisements of store merchants, Chapter VII. The path of postal advertising and sales is advertising literature, advertising and business correspondence, avenue. Their content and their language, excitement of interest. Prevention and visibility, style of advertisements, advertising in public places (in wagons of city railways and public carriages, omnibuses and at railway stations), chapter VIII. Monitoring the success of advertising - keys, coupons, conclusion. The book is made according to the technology "Print on demand". Circulation 30 copies
Author:
Author:Aizenstein K. A.
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-4481-0291-2
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