How brilliant ideas are born. True and myths about inspiration

What makes a person creative? Why do creative insights occur and can they be caused? Is it true that managing a creative team is as difficult as the mouth of cats? Everything related to creativity is invariably accompanied by countless myths. If the Creator, then he is necessarily lonely and endowed with an exceptional gift. If the creative process, then this is certainly an insight from above, an unlimited flight of thought, the creation of something completely new as a result of many years of work. But all this, says the management specialist David Burkus, nothing more than myths - and harmful. To find new ideas and new approaches to solving a variety of problems, you need to abandon these myths and turn to the facts. The book will help each person (not only to the designer or other "creatures") to reveal their creative potential, and the company can become a truly creative organization-without any shamanistic dances and midnight vigils with substances expanding consciousness