Honest sales = clients forever: transactions focused on long -term relations

Often, it is fear that underlies sales transactions at the basis of. Clients are afraid that they will be persuaded to make an unprofitable decision. Sellers are afraid that they will not be able to close the deal and fulfill their plan. As a result, both sellers and buyers act against each other.
Mahan Khalsa and Randy Illig from FranklinCovey offer their concept of honest sales. The authors claim that it is best for sellers to focus on helping customers achieve success.
Today to convince the client to make a purchase is not enough - you should also help him reduce costs, increase profits and increase the performance, quality or satisfaction of consumers. If this happens just like that, both the buyer and the seller win. If not, both lose. The book will help to revise your sales process and go to a new level of successful transactions