Haipanem? Explosive PR. Step -by -step guide
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This is a sensation book. This is a Hip book. This is a scandal book.
Everyone wants to and thunder all over the country or the whole world, but so that there is nothing for it.
For the first time, a practical guide for a controlled (!) Information explosion and virus marketing is presented for the first time.
Every day a person sees 2 million brands, messages, meanings. Of these, no more than 2000 is realized. But a person does not give money to everyone! And accepts key messages no more than 10-100 brands.
noise? Noise! Noise!!! How to stand out among the oversaturated media sex?
I will not say that it is easy. In general, everything is simple, but deciding on it is not easy. First stress and sacrifice a reputation in the moment, but win strategically. The main thing is not to be afraid to go beyond.
- How to come up with an idea that will untwist itself?
- How to drag a brand in the media without advertising investments?
- How to defeat competitors in the heads of customers, when you have only brains, and they have large budgets?
- How to get an additional advantage in the "Red market" - information leadership? You know the story of the bank, about which everyone thinks that it is in the top 5, and it is in the top 100 in fact. The strength of marketing and PR!
After this book you will not only look at the news differently, but also learn how to do them.
The author’s mission - to make sure that there are more positive news in the world and in Russia! Are you with us? Rather, read the book and use its secret magical knowledge
Everyone wants to and thunder all over the country or the whole world, but so that there is nothing for it.
For the first time, a practical guide for a controlled (!) Information explosion and virus marketing is presented for the first time.
Every day a person sees 2 million brands, messages, meanings. Of these, no more than 2000 is realized. But a person does not give money to everyone! And accepts key messages no more than 10-100 brands.
noise? Noise! Noise!!! How to stand out among the oversaturated media sex?
I will not say that it is easy. In general, everything is simple, but deciding on it is not easy. First stress and sacrifice a reputation in the moment, but win strategically. The main thing is not to be afraid to go beyond.
- How to come up with an idea that will untwist itself?
- How to drag a brand in the media without advertising investments?
- How to defeat competitors in the heads of customers, when you have only brains, and they have large budgets?
- How to get an additional advantage in the "Red market" - information leadership? You know the story of the bank, about which everyone thinks that it is in the top 5, and it is in the top 100 in fact. The strength of marketing and PR!
After this book you will not only look at the news differently, but also learn how to do them.
The author’s mission - to make sure that there are more positive news in the world and in Russia! Are you with us? Rather, read the book and use its secret magical knowledge
Author:
Author:Maslennikov Roman Mikhailovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Versh of Success
ISBN:
ISBN:978-5-22-32253-6
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