Haier evolution. From a loss -making plant to a global superm platform

The history of the Chinese giant company is from a loss -making plant for the production of refrigerators to the international supermarket for the production of household appliances.
Founded in 1984, Haier became a manufacturer of household appliances No. 1 in the world. The company went from the factory to the platform uniting entrepreneurs. In the mid-80s of the twentieth century, the director of the plant was the former head of the workshop, who turned the company from a dying factory into a leading brand of household appliances. He changed the mentality of employees, all the time absorbed (and continues to this day) the best managerial ideas of the world, adapted them to the Chinese mentality. He was never afraid of changes and did not look back at past successes - in order to have time to overtake the future.
For the first time, the Haier story is told in this book, which sheds light on the strategy and innovations that made this company a global phenomenon.

For whom this book
For everyone who is interested in the best business practitioners, Chinese business and mentality, success stories.
For entrepreneurs, business owners, top managers