Hacking marketing. The science of why we buy
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Attention: this book will change your ideas about marketing once and for all.
Phil Barden-a marketer with 25 years of experience-talks about a completely new approach to marketing. A new approach is based on clear scientific data and research results, which, as a palm, show why people buy something. The scientific concept refutes many basic marketing installations, but the results are simply staggering.
This approach was used in the development of the T-Mobile brand, and these are the results in the oversaturated market were obtained:
Investment return amounted to 146 percent.
Sales increased by 49 percent.
The market share increased by 6 percent.
half the cost of attracting new customers decreased.
The mention of the brand in the list of preferences of customers was three times.
Retail sales have doubled, and the number of customers who switched from other companies increased by 20 percent.
Hacking marketing talks about dozens
Phil Barden-a marketer with 25 years of experience-talks about a completely new approach to marketing. A new approach is based on clear scientific data and research results, which, as a palm, show why people buy something. The scientific concept refutes many basic marketing installations, but the results are simply staggering.
This approach was used in the development of the T-Mobile brand, and these are the results in the oversaturated market were obtained:
Investment return amounted to 146 percent.
Sales increased by 49 percent.
The market share increased by 6 percent.
half the cost of attracting new customers decreased.
The mention of the brand in the list of preferences of customers was three times.
Retail sales have doubled, and the number of customers who switched from other companies increased by 20 percent.
Hacking marketing talks about dozens
Author:
Author:Phil Barden
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Myth. Creative
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-00169-548-6
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