Growth Hacking: How to Spin the Startup from scratch
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The book speaks for the first time in Russian about the set of marketing tools united by a general concept called Growth Hacking. These tools are actively used by novice technological startups in Silicon Valley, as well as many successful American and Russian IT corporations. The principles of split testing, prototyping, collecting web analytics, automation of business processes using various services are considered in detail. For a better understanding of the theory, each chapter shows examples of frequent mistakes of young startups and successful cases of consisted companies.
The book is focused on managers and managers of technological companies starting entrepreneurs who launch their business on the Internet and readers who are only about to establish their own IT startup
The book is focused on managers and managers of technological companies starting entrepreneurs who launch their business on the Internet and readers who are only about to establish their own IT startup
Author:
Author:Vitaly Smirnov
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-9775-6610-0
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