Great advertising revolution

The Great Advertising Revolution is Dmitry Sentrov’s new book, one of the most famous advertising practitioners in Russia. In a simple and understandable language, Dmitry talks about those colossal changes in the behavior of the consumer and advertising strategies that occur today.
The main task of any advertising campaign is to sell more, turning the costs of advertising and marketing into serious investments. It is this idea that is the basis of the book. The author sets out a practical vision of how advertising works today, and offers verified solutions that will help make your brand strong and prosperous.
The book will be as useful as possible both for business owners, companies and experienced marketers, and for those who are just taking the first steps in advertising