Goodwill Constants: style, public, reputation, image and brand of the company
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The book made an attempt to systematize all the main structural components of the intangible asset of the organization by introducing into circulation the concept of “goodwill” in its expansion use. The style, publicity, reputation, image and brand of the organization are considered as the Constant Hoods.
For undergraduate students studying in the areas of training "advertising and public relations", "journalism", "sociology", graduate students and university teachers
For undergraduate students studying in the areas of training "advertising and public relations", "journalism", "sociology", graduate students and university teachers
Author:
Author:Sharkov Felix Izosimovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-394-03640-8
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