Going to Europe, or new horizons

The fourth book of the Technonikol -Home Role series reveals the secrets of the successful expansion of the Technonikol Corporation into the European market.
If previous books talked about the formation of the leading manufacturer of reliable and effective building materials and systems, as well as the methods of achieving effectiveness in Russian reality, then this book tells of the new stage in the development of the company - access to foreign markets.
The peculiarity of the book “Going to Europe, or New Horizons” is that it was based on the practical knowledge of people who themselves went through the difficulties of entering the international arena. The authors Sergey Kolesnikov and Igor Altshuler presented the opportunity to share their experience with key employees of the company directly participating in the promotion of the corporation in the European market. This makes the fourth book a real practical manual for those who plan to attract customers from abroad.
What is the difference between doing business in Europe and in Russia? Is it easy to find a common language with foreign colleagues? What does the Russian entrepreneur need to know before starting a business with a European? What factors affect the choice of European buyers? The fourth book of the Technonikol is helped to answer these questions