Get Feedback. How negative reviews will make your product market leader
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The book "Get Feedback" is the first study on the most urgent issue of modern marketing - what to do with complaints about you and your company on the Internet. Unlike other business literature, its author ruthlessly reveals the most painful problems of customer treatment and gives a specific strategy for establishing ties with the consumer. Even if he hates your business!
80% of companies believe that they provide a "good service". However, studies show that only 8% of customers agree that this service is really good. Between business and consumers lies a huge abyss. Critics, or as the author calls them, haters, break through the Internet space to tell the whole world how terrible their experience was to get acquainted with your company. Most firms prefer to simply ignore these people. Choosing silence with their strategy, entrepreneurs take a huge step towards their collapse. The Book "Get Feedback" suggests stopping silent and learn how to positively perceive complaints, hold and attract new customers. It gives a whole set of tools with which your consumer service will become the best competitive advantage in the market and increase your profit. Make critics work for you!
In the book "Get Feedback" you will find answers to the following questions:
- How to benefit from a bad review,
- Why honesty is the most productive economic model,
- How to create a free department for studying customer impressions, consisting of customers themselves.
For whom this book
For everyone who has to deal with customers, regardless of your business format
80% of companies believe that they provide a "good service". However, studies show that only 8% of customers agree that this service is really good. Between business and consumers lies a huge abyss. Critics, or as the author calls them, haters, break through the Internet space to tell the whole world how terrible their experience was to get acquainted with your company. Most firms prefer to simply ignore these people. Choosing silence with their strategy, entrepreneurs take a huge step towards their collapse. The Book "Get Feedback" suggests stopping silent and learn how to positively perceive complaints, hold and attract new customers. It gives a whole set of tools with which your consumer service will become the best competitive advantage in the market and increase your profit. Make critics work for you!
In the book "Get Feedback" you will find answers to the following questions:
- How to benefit from a bad review,
- Why honesty is the most productive economic model,
- How to create a free department for studying customer impressions, consisting of customers themselves.
For whom this book
For everyone who has to deal with customers, regardless of your business format
Author:
Author:Jay Bar
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Business
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-699-99677-3
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