Gaining height. Ecological career in Russia
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Marina Omelchenko - an expert practitioner in the field of strategic marketing and branding - offers readers his methodology of environmental management, which is based on the awareness of the head of their own value. The publication presents personal experience in applying the principles of environmentally friendly management, as well as ways to evaluate the potential of business and implement the company"s development strategy.
The author considers the situation that has developed in the country today analyzes the reasons that prevent Russian businesses from revealing all its potential and creating undeniable competitive advantages. The book describes the methods of motivating employees and the use of innovations, which, in the presence of a correctly built model of communication, will help to achieve goals in conditions of turbulence in the market. Recommendations for profit generation are given, on the example of real cases, risk compensation tools are considered. It is covered as the application of the principles of environmentally friendly leadership will expand the influence and move from management of the product category and the company to coordinate the whole industry.
The publication will be useful to business owners, since it will allow you to see the company as a single living organism with certain laws of growth and development. Managers of any level will find recommendations for building eco -frame, developing personal and professional qualities and preventing emotional burnout. Cases presented by the author will help to understand what role HR, marketing department, sales department plays in the company, and will also allow to evaluate the importance of proper project management
The author considers the situation that has developed in the country today analyzes the reasons that prevent Russian businesses from revealing all its potential and creating undeniable competitive advantages. The book describes the methods of motivating employees and the use of innovations, which, in the presence of a correctly built model of communication, will help to achieve goals in conditions of turbulence in the market. Recommendations for profit generation are given, on the example of real cases, risk compensation tools are considered. It is covered as the application of the principles of environmentally friendly leadership will expand the influence and move from management of the product category and the company to coordinate the whole industry.
The publication will be useful to business owners, since it will allow you to see the company as a single living organism with certain laws of growth and development. Managers of any level will find recommendations for building eco -frame, developing personal and professional qualities and preventing emotional burnout. Cases presented by the author will help to understand what role HR, marketing department, sales department plays in the company, and will also allow to evaluate the importance of proper project management
Author:
Author:Omelchenko Maria Sergeevna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-2063-5
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