Funds of appraisal funds in the discipline "Marketing". Tutorial

Funds of appraisal funds in the discipline "Marketing" for students in the direction "Management", profile "marketing" (program for preparing bachelors) meets the requirements of the Federal State Educational Standard of Higher Professional Education in the field of training 03/38/02 "Management". The funds of appraisal funds in the discipline "Marketing" contain: the list of competencies that students should have as a result of the development of discipline, a description of indicators and criteria for evaluating competencies, as well as scales of evaluation, a bank of test tasks, practice-oriented tasks and business games and other materials necessary To assess the results of the development of the discipline "Marketing"