Fundraising, sponsorship, and charity
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The educational and methodological development contains the structure of the program of the “Fandraising, Sponsorship and Charity” discipline, some methods of conducting interactive and practical audit classes, the methodology for performing independent audit and extracurricular work of students, a methodology for evaluating students" performance, a technological map for the self-esteem of student activity and additional literature on discipline. The methodology for studying the discipline material is built in such a way that students can constantly compare and analyze strategies, tactics, means, methods and technologies of cardining, social advertising and non-profit publics in domestic and foreign sociocultural conditions for the subsequent development of strategies for the design of socially significant and academic projects.
The publication is intended for bachelors studying in the direction of preparation of "advertising and public relations", as well as for students of other profiles related to advertising activities. It can be used to solve problems in the field of identified professional activity.
2nd edition, stereotypical
The publication is intended for bachelors studying in the direction of preparation of "advertising and public relations", as well as for students of other profiles related to advertising activities. It can be used to solve problems in the field of identified professional activity.
2nd edition, stereotypical
Author:
Author:Ромашко Татьяна Владимировна
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-8114-5934-6
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