Fundamentals of modern marketing
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At the turn of the XXI century, theorists of social sciences predicted the shock of the future. It seems that for marketing he has come now. We are observing the rapid development of information technologies that fundamentally change the design of marketing theory and practice. The textbook attempt to present traditional and the latest, based on digital technologies, approaches and methods of marketing analysis of the Russian market and promoting goods and services of organizations and companies. The book claims that traditional marketing strategies remain basic principles for modern online marketing.
The author will be glad if the textbook helps students of undergraduate and graduate studies studying in the areas of preparation “Advertising and public relations”, “Management” and “Economics”, to realize the new meanings of modern marketing, will become a useful help in the methodological work of the teacher
The author will be glad if the textbook helps students of undergraduate and graduate studies studying in the areas of preparation “Advertising and public relations”, “Management” and “Economics”, to realize the new meanings of modern marketing, will become a useful help in the methodological work of the teacher
Author:
Author:Shevchenko Dmitry Anatolyevich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-394-03977-5
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