Fundamentals of economics, management and marketing: a textbook for bachelors
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The textbook reveals the main issues of the organization’s economy and management, as well as the marketing activities of an economic entity in market conditions. Much attention is paid to the resource support of the organization in the external and internal environment and the instrumental approach to the economy of business entities. The economic and managerial aspects of the organization and mechanisms of regulation and management of their development in modern conditions are considered. The organizational structure of management of the organization, the main functions and directions of the business entity are revealed. The issues of the marketing management of an economic entity in a competitive market environment have been investigated, a system of public administration and regulation of entrepreneurial activity is characterized.
For undergraduate students studying in the areas of training Economics, Management, Trade, as well as practical workers
For undergraduate students studying in the areas of training Economics, Management, Trade, as well as practical workers
Author:
Author:Ovcharenko N.A.
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:offset
ISBN:
ISBN:978-5-394-04333-8
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