Fundamentals of business. Textbook
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The concepts and approaches in the theories of the company and modern entrepreneurship, the organizational and legal foundations of enterprises, the business management system, as well as the issues of competitiveness, competitive advantages and the development of strategy, communicative culture, and business psychology are considered. Particular attention is paid to modern promising forms of doing business - electronic and international businesses.
includes the results of scientific research on the experience of realizing competitive advantages by firms - "hidden champions" and airlines.
Each topic of the textbook is built on the basis of the Triad "Knowledge - Skills - Skills" and forms the necessary competencies with the student. Contains key concepts, questions for self -control, tests, cases and other tasks for independent work, as well as answers.
corresponds to the Federal State Educational Standard in the last generation.
For students of all areas, profiles and levels of training, beginner entrepreneurs, graduate students, teachers, students of educational programs of secondary, higher and additional education. It will be useful to employees of financial, economic, personnel and commercial services of enterprises, as well as employees of state and municipal authorities
includes the results of scientific research on the experience of realizing competitive advantages by firms - "hidden champions" and airlines.
Each topic of the textbook is built on the basis of the Triad "Knowledge - Skills - Skills" and forms the necessary competencies with the student. Contains key concepts, questions for self -control, tests, cases and other tasks for independent work, as well as answers.
corresponds to the Federal State Educational Standard in the last generation.
For students of all areas, profiles and levels of training, beginner entrepreneurs, graduate students, teachers, students of educational programs of secondary, higher and additional education. It will be useful to employees of financial, economic, personnel and commercial services of enterprises, as well as employees of state and municipal authorities
Author:
Author:Iskanderova T. A.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:coated
Series:
Series: Bachelor
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-406-08388-8
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