Fundamentals of business and public communication. Tutorial

In detail, business and public communications are analyzed. The subject was historical grounds, features, structural characteristics and functions of public and business communications. Methodological grounds are modern approaches from the standpoint of actor-senior theory, narrative analysis, campaign analysis, risk and conflictological approaches, risk-like methods and conflictological methods, cartography, risk matrices and conflict matrix.
covers the disciplines: “public relations in crisis situations”, “public relations in the authorities”, “theory and practice of mass communications”, “communication management”, “methodology of scientific research”, “methodology of processes in advertising and advertising and the methodology public relations.
corresponds to the Federal State Educational Standard in the last generation.
For undergraduate students studying in the areas Human Resources Management, Management and Advertising and Communications with the Public