From the rhino to the unicorn. How to manage corporations in an era of digital transformation

To be replaced by traditional corporations, "rhinos", a new generation of companies that flourish in the digital economy came - "Unicorns". They destroy markets and industries, act according to completely different principles and surpass the "rhinos" in almost all aspects.
How do traditional business adapt to changes, get into the ranks of unicorns" or even become one of them?
< BR /> Based on their own experience and 40 cases from around the world, Viktor Orlovsky and Vladimir Korovkin give recommendations on how to the managers to transform the -"nosorog corporation in a much more efficient and dynamic “unicorn” capable of winning tomorrow"s competitors.
< Br /> You can provide the client with a value that he will not receive in another place, avoid traps during transformation, increase competitiveness and protect his market position.

Victor Orlovsky - managing partner of the Fort Ross Ventures venture fund.
Vladimir Korovkin - Head of the Innovation and Digital Technologies of MSU Skolkovo.

"I liked the book - simply and accessible, with good examples, interesting traps and correct recommendations. " - Dmitry Grishin, founder of "mail.ru"

"excellent book for leaders who have already begun digital transformation, and for those who are still thinking about it." - Maxim Nogotkov, the founder of the "Svyaznoy"

"giant work! You have a very interesting book. One word is a detective! I read out directly. Very interesting numbers, amazing life examples and valuable conclusions. I recommend a book to anyone who considers himself a business person. - David Yang, founder "Abbyy"