Franchising - the path of innovation
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The collective monograph discusses the content and essence of the franchise form of business organization, as well as the main disadvantages and advantages of franchising, its prospects in Russia. An approach to franchising as an instrument of transfer of innovations in the economy is proposed. The authors associate the main advantage of franchising with the transfer to the recipient of innovation not only rights to the use of intellectual property, but also other components of the innovator intellectual capital.
The publication is intended for students of higher educational institutions, teachers, entrepreneurs
The publication is intended for students of higher educational institutions, teachers, entrepreneurs
Author:
Author:Afonin Alexey Nikolaevich
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-299-01088-6
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