Fireworks of ideas. The method of focal objects for businessmen and other creative people
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The book is dedicated to the method of focal objects - a bright and many -sided approach to the generation of ideas. A feature of the method is the ability to come up with ideas almost "from scratch", that is, with a minimum or complete absence of initial data. Lack of information is extremely frequent, one might even say, the standard situation in life in general and in business in particular, and this method allows you to successfully circumvent a similar drawback.
The method of focal objects uses the most fundamental mechanisms of generating ideas - analogy, metaphor, association, combination, transfer. This is one of the reasons why the method of focal objects among many other heuristic methods is an almost unconditional leader in performance, that is, the possibility of creating a large number of original ideas per unit of time.
The method is quite simple, and can be used not only by adults and not only for business tasks. With the same ease, he can be mastered by an engineer and a student, a schoolboy and a pensioner.
In the book offered to your attention, several basic and most interesting versions of the method are presented. A detailed description of the features of each option, work algorithms are given, examples of using the method, checklists, the necessary reference material are given. In fact, before you is a kind of self -studying self -study of primary ideas.
The book can be useful for entrepreneurs, designers, designers, branding specialists, innovations, advertisers, startups, and high school teachers. Also, it will undoubtedly be useful to persons engaged in creativity and self -development
The method of focal objects uses the most fundamental mechanisms of generating ideas - analogy, metaphor, association, combination, transfer. This is one of the reasons why the method of focal objects among many other heuristic methods is an almost unconditional leader in performance, that is, the possibility of creating a large number of original ideas per unit of time.
The method is quite simple, and can be used not only by adults and not only for business tasks. With the same ease, he can be mastered by an engineer and a student, a schoolboy and a pensioner.
In the book offered to your attention, several basic and most interesting versions of the method are presented. A detailed description of the features of each option, work algorithms are given, examples of using the method, checklists, the necessary reference material are given. In fact, before you is a kind of self -studying self -study of primary ideas.
The book can be useful for entrepreneurs, designers, designers, branding specialists, innovations, advertisers, startups, and high school teachers. Also, it will undoubtedly be useful to persons engaged in creativity and self -development
Author:
Author:Bubentsov Vladimir Yuryevich
Cover:
Cover:Soft
Category:
- Category:Business & Money
Series:
Series: Library of creating innovations (BSI)
ISBN:
ISBN:978-5-91359-426-6
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