Fashion retail: 100 secret questions about management
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The book contains questions of real owners of clothing stores, which for several years asked at consultations and in a business club created by the "Retail Technology Academy" ("Art").
All issues are distributed to five main business processes: assortment, marketing, sales, staff, finances, so that the owner receives an idea of the retail management system as a whole.
The key ideas of the book are that all processes in retail management are interconnected, for effective management it is necessary to learn to count, it should be predicted even in conditions of extreme uncertainty.
The practice of A Art shows that the business owners are not enough systematic view: they know about sales techniques, marketing promotions and staff motivation, but only a few can explain how the action affects the salary. The author is sure that the book will help the owners become more responsible, able to plan, economically expended limited resources. The global goal of the book is growth
All issues are distributed to five main business processes: assortment, marketing, sales, staff, finances, so that the owner receives an idea of the retail management system as a whole.
The key ideas of the book are that all processes in retail management are interconnected, for effective management it is necessary to learn to count, it should be predicted even in conditions of extreme uncertainty.
The practice of A Art shows that the business owners are not enough systematic view: they know about sales techniques, marketing promotions and staff motivation, but only a few can explain how the action affects the salary. The author is sure that the book will help the owners become more responsible, able to plan, economically expended limited resources. The global goal of the book is growth
Author:
Author:Вешнякова Ю А
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-1921-9
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