Fanatocracy. How to turn fans into customers, and customers into fans
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How do some brands manage to create universal excitement around themselves, even when it comes to such mundane products and services as car insurance, software or underwear? How do they manage to enlist the support of avid fans, whose love and devotion are the greatest form of marketing?
In this fundamental book, a leading specialist in business development Strategies David Merman Scott and Fandom expert Reiko Scott explore the neurobiology of fanatius, interviewing young entrepreneurs, experienced businessmen, founders of startups, company managers and non -profit organizations in order to identify common Patterns of success (or failure) Their discoveries help to understand how to make the loyalty of buyers and customers entails a rapid growth in sales.
Examples of companies that have achieved amazing results on this path belong to a variety of industries:
* Meundies - a company that made a revolution in the field of lower underwear, working with customers on subscription
* Headcount - a non -profit organization engaged in the registration of voters at music concerts
* Grain Surfboards - a manufacturer of surfing boards, which is eagerly shared by its company secrets with customers
* Hagerty - an insurance company Retro -automobiles that organized a club with more than 600,000 members
* Hubspot - a software manufacturer organizing annual conferences, at which 25,000 participants are gathering
If you want to attract and keep loyal fans for your life, this book will tell you how
In this fundamental book, a leading specialist in business development Strategies David Merman Scott and Fandom expert Reiko Scott explore the neurobiology of fanatius, interviewing young entrepreneurs, experienced businessmen, founders of startups, company managers and non -profit organizations in order to identify common Patterns of success (or failure) Their discoveries help to understand how to make the loyalty of buyers and customers entails a rapid growth in sales.
Examples of companies that have achieved amazing results on this path belong to a variety of industries:
* Meundies - a company that made a revolution in the field of lower underwear, working with customers on subscription
* Headcount - a non -profit organization engaged in the registration of voters at music concerts
* Grain Surfboards - a manufacturer of surfing boards, which is eagerly shared by its company secrets with customers
* Hagerty - an insurance company Retro -automobiles that organized a club with more than 600,000 members
* Hubspot - a software manufacturer organizing annual conferences, at which 25,000 participants are gathering
If you want to attract and keep loyal fans for your life, this book will tell you how
Author:
Author:Scott David Mirman
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-985-15-4919-7
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