Explosive growth. How modern fast -growing companies make a successful breakthrough

It is difficult to believe, but once Airbnb was a "secret weapon" of tourism fans and lovers to lie on the couch, Pinterest -a niche web site, where only cooks and masters, Linkedin -an exclusive network for top managers and high -level recruiters, Facebook - The flawed free brother Myspace, and Uber - an upstart without a system and organization and, of course, without a single chance of success against such Goliaths as the New York Yellow Cabs.
How did these companies grow from modest newcomers to market leaders? Contrary to widespread opinion, they achieved tremendous popularity, not only developing a brilliant product, and then crossing their fingers and hoping that it will take root. The fantastic success of these companies is based on a carefully thought -out and implemented methodology. This methodology is called explosive growth, and among its supporters there are not only the best startups of our time, but also companies such as IBM, Walmart and Microsoft, as well as millions of entrepreneurs, marketers, managers and managers who make up the Growthhackers.com community. Growth means for the growth of the market the same thing as the “lean startup” for product development, and the methodology of flexible development in Scrum is for productivity. Explosive growth involves interfunctional teams, high -speed testing and repeated cycles aimed at consumers: how to attract them, hold, involve and motivate so that they return and buy your product more often.
Available and practical set of tools that commands and companies from all industries can use to increase the client base and share of the market, this book will lead the reader through the entire process of creating and implementing their own, personalized explosive growth strategy. This is a mandatory reading for any marketer, entrepreneur, innovator and manager who wants to replace wasteful large -scale projects and methods on the principle of a “finger into the sky” more consistent, reproducible, economical and oriented to data with effective methods