Expert content in marketing. How to bring benefit to the client, gain their trust, and increase your sales
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Being the best is not enough. To be able to do what others do not know how is not enough. In the era of non -working advertising, it is important not just to be an expert - but to convince everyone of their expertia. Modern people buy carefully and deliberately and turn to the one in whose qualifications they are sure. Not individual actions, but a carefully built system, will help to turn critical users into a loyal audience.
It is based on a presentation:
- You are as expert No. 1,
- your competence as a unique experience,
- Your offer as the best investment.
This is what customers and readers want to see from you now. This is an expert content system.
Svetlana Kovaleva - a certified business coach and coach, consultant "Yandex" and the head of his own agency. To write this book, she accumulated her fifteen years of experience in marketing.
Using its technique, you will learn:
- Build around the product the desired information working for sales,
- increase your own expertise in the eyes of real and future customers,
- form the confidence of readers,
- increase the recognition of the brand and the value of goods and services,
- create working and properly priorized marketing strategies
It is based on a presentation:
- You are as expert No. 1,
- your competence as a unique experience,
- Your offer as the best investment.
This is what customers and readers want to see from you now. This is an expert content system.
Svetlana Kovaleva - a certified business coach and coach, consultant "Yandex" and the head of his own agency. To write this book, she accumulated her fifteen years of experience in marketing.
Using its technique, you will learn:
- Build around the product the desired information working for sales,
- increase your own expertise in the eyes of real and future customers,
- form the confidence of readers,
- increase the recognition of the brand and the value of goods and services,
- create working and properly priorized marketing strategies
Author:
Author:Светлана Ковалева
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-04-121507-1
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