Exhibition marketing. Education
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The book is devoted to the presentation of the basic use of trading exhibitions as a tool for positioning, promotion and business development. A holistic consideration of the functions and tasks of exhibition marketing in the context of the general concept of marketing of the organization is given. Exhibition marketing is presented as a powerful component and complex format of the enterprise in a market economy. The book was prepared in connection with a request to expand applied education in the field of marketing, as well as for the purpose of scientific and methodological support for the implementation of the professional standard Specialist in exhibition activities in the field of trade and industrial exhibitions.
The textbook is addressed to students of MBA programs, professional retraining and advanced training (in economic areas), students studying in economic specialties of magistracy and graduate schools, teachers of marketing disciplines and business trainers, as well as employees working at exhibitions of enterprises
The textbook is addressed to students of MBA programs, professional retraining and advanced training (in economic areas), students studying in economic specialties of magistracy and graduate schools, teachers of marketing disciplines and business trainers, as well as employees working at exhibitions of enterprises
Author:
Author:Gerasimenko Valentina Vasilievna
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-392-33859-7
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